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The cover of it showed "New Outdoor Lighter." I picked it up wondering why is that "Outdoor"? It doesn't look different. I decided I would go find a regular one of the same brand. When I found one the only difference between the two were the colors. The normal "indoor" was in white or red and the "outdoor" was an olive green. Therefore they just found a clever way to sell more lighters by telling people it's for outdoor use. Most of us would think that it would be harder to blow out the flame or something. That's where we are wrong. Really it just has a new "Outdoor" color. According to William Lutz, the most frequently use "weasel word" is "new" (33)...
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