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Two current warehouse operational challenges faced by Shanghai’s retailers.
2.1 Warehouse operation efficiency
With increasingly repaid changes of customer purchase preference, the warehouse operation efficiency is highly demanded to cut down the new product introduction time worldwide to ensure fast market penetration. In the past several years, product introduction times were getting shorter by nearly 50percent (on average) every five years. While in some industries this rate of changes was less sever, in other industries the rate of change was even more rapid. Automotive industry, for example, new product introduction times changed from around 60 months to a target of approximately18 months, or a sharp reduction of around 70 percent from the mid-1980s to 2003! In several industries, the total time taken to introduce a new product into the market can be the key difference between a blockbuster and a mediocre performing new product...
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