WAM

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Title: WAM

Essay Details:

Subject: Business

Author: Patrick P

Date: May 10, 2014

Level: University

Grade: A

Length: 7 / 2085

Essay text:

Swinger started the first distribution franchise of his company Swinger Sewing Machine Company. The term franchising comes from a French word meaning freedom or privilege. Since its inception, today there are various formats of franchising across the world and has now become a biggest business opportunity for those dare-devil entrepreneurs. The big brands which had the base and infrastructure, with a vision to grow started letting out their business to small entrepreneurs but with certain restrictions to avoid the dilution of the brand or infringement in the business. With the expansion of the franchise started the rise of various issues between the parent company (franchisor) and the franchisee...

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