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New marketing plans must be developed in order for the company to seize the moment of this opportunity. Two strategic options have been developed for such occasion: Strategic Option 1: Expand targeted group. Due to the fact that upscale buyers are willing to pay premium price for the product, the quality of the product must high and acceptable for the rest of the targets. Strategic Option 2: Associate Gold Honeyscone with Walter Foods product. This option will allow existing customers to view everything else the company has to offer. It also allow non existing customers to have a wider initial view at start what the company has to offer...
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