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Walt Disney Internet Group Japan S Dimo Project

Walt Disney Internet Group Japan's Dimo Project

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Title: Walt Disney Internet Group Japan's Dimo Project

Essay Details:

Subject: Business

Author: Betty B

Date: April 13, 2013

Level:

Grade: B

Length: 2 / 552

Essay text:

The problem is conversion is still low. Will Dimo put Disney core business at risk? What should WDIG do? Alternatives and Analysis: Is promotion enough or need more time for people to adopt Dimo? Partner with mobile service provider to reach their customers is important as this is the major channel to reach target customers and from the awareness statistics, it is successful. For stylish characters, image and perception in people?¦s mind are important. Therefore, it is a must to invest heavily in marketing at the beginning. Moreover, visibility will be increased if more integration of Dimo into daily usages of mobiles like email, screen safers...

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