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The customer’s that they target are considered “value price shoppers”. These shoppers include men, women, and children. They have so much merchandise to offer in so many categories. They carry grocery items. Some of it even caters to different ethnic groups, for example an isle of Mexican Food in the Spanish language. They have also started carrying more products that are organic. Then if children need toys, clothes, school supplies, clothes or medicine, Wal-Mart is your one stop shop. Women can buy clothes, jewelry, beauty supplies, fragrances, kitchen items and storage items. And men are able to find lawn and garden supplies, exercise equipment, hunting and fishing gear, clothes, electrical and hardware supplies...
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