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Thus cutting down the amount of storage space needed for excess inventory and making each store more productive (more sales per square foot).
Wal-mart’s second competitive advantage stems from its market position. Wal-mart has been able to position itself as a market leader by creating local monopolies in small rural towns throughout the country. By doing so, they have pushed out many of the mom and pop shops and in most cases, compete only with neighboring Wal-mart stores. Wal-mart’s brand strategy of “everyday low prices” has enabled Wal-mart to maintain a step ahead of its two main competitors, Target and Kmart...
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