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The Harris-Fombrun Reputation Quotient assists in corporate image management by providing companies with an established approach to measure reputation and corporate image. Reputation is measured through: emotional appeal, products and services, financial performance, social responsibility, workplace environment, and vision and leadership. According to Harris Interactive, “your stakeholders’ reputation is your corporate reputation.”
Emotional Appeal
“Emotional appeal isn’t easy to define, but you know it when you see it.” (Alsop) Emotional appeal is a powerful driver of corporate reputation...
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