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was just ranked number one?again?by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it?
Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the secret to this winning formula of success. He says, "Let them (your customer) know you appreciate them."
So what has Wal-Mart done to show that they appreciate their customers? They use one-to-one relationship marketing tactics, executed by the famous Wal-Mart greeter.
The Wal-Mart greeting was the original method used by the giant retailer to show customers that they are appreciated...
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