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Placing a standard of able to drive a distribution center to a store within a day.
? In its early years, Building large discount stores in small rural towns.
What is the basis on which Wal-Mart builds its competitive advantage?
? Selling branded products at low costs brings Wal-Mart a total of 138 million customer visits worldwide.
? Even by being the top customer for consumer product manufacturer, no single vendor constituted more than 4 percent of its overall purchase volume.
? Saturation strategy for store expansion makes the distribution centers more efficient.
? Building large stores in small rural town while competitors focused on large towns with population greater than 50,000 gives Wal-Mart gives a step ahead its competitors in terms of reaching rural town customers and development...
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