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Essay text:
Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
? New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites.
? Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.
Threats
? Being number one means that you are the target of competition, locally and globally.
? Being a global retailer means that you are exposed to political problems in the countries that you operate in.
? The cost of producing many consumer products tends to have fallen because of lower manufacturing costs...
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