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Recent advancements in technology in general are driving and facilitating changes in consumer/business behavior; RSS is simply one manifestation of that.
? The shift from Web 1.0 to Web 2.0 and corresponding availability of new applications such as blogging, podcasting, wikis, RSS, microsites, etc. is emerging.
? All of these technologies are experiencing phenomenal growth. There have already been 5 million podcasts in 2005, which is up 500 percent vs. 2004 . Flickr currently has 19.5 million photos online - an 80 percent increase over June of 2005. Wikipedia is now "hit wise" the number one reference site on the Web...
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