Walmart

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Title: Walmart

Essay Details:

Subject: Business

Author: Damon W

Date: October 31, 2012

Level: University

Grade: A

Length: 12 / 3307

Essay text:

Yet, despite these hurdles, Wal-Mart continues to be a profitable corporate behemoth by persuading its suppliers to establish their lowest total cost. Wal-Mart has mastered how to harness the power of consumer marketing as well as adhering to the order of business marketing (http://en.wikipedia.org/wiki/Wal-Mart). Marketing Strategy ? Wal-mart convinces its suppliers to sell to them at the lowest wholesale rates ? The company slogan "everyday low prices" offers the customers immense savings and saved the company on merchandising and advertising costs ? Wal-mart has three value disciplines: 1...

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