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was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and save. Due to the advances in technology over the years Wal-Mart has been able to achieve tremendous success. Wal-Mart's success has allowed the company to expand out of the United States.
About 100 million customers visit a Wal-Mart store somewhere in the world. Wal-Mart's marketing strategy was to guarantee 'everyday low prices' as a way to pull in customers. Traditional retailers relied on advertised 'sales.' The company employed more than 1.3 million associates worldwide through more than 3,200 stores in the United States...
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