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Wal Mart Stores Inc

Wal Mart Stores Inc

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Title: Wal Mart Stores Inc

Essay Details:

Subject: Business

Author: Larry C

Date: August 27, 2015

Level: University

Grade: A

Length: 11 / 3257

Essay text:

Wal-Mart corporation does not just compete in their field, they dominate it. Wal-Mart is the largest retail operation in the world today. According to the Wal-Mart corporate website at http://www.walmartstores.com, the company's net sales totaled $191.329 billion for the fiscal year ending January 31, 2001. This makes Wal-Mart the fourth largest company in the United States of America. The size and consistent profit generation of Wal-Mart Corporation make it a logical choice for the study of marketing techniques employed by successful businesses. Definitions Marketing mix: How much is spent and what percentage of marketing dollars go to advertising instead of other types of more highly targeted marketing communications...

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