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They can stretch their dollars and afford things they otherwise couldn't."
Wal-Mart ranked number one on the Fortune 500 list of America ’s largest companies because of its almost $259 billion in sales. The second-largest company on the list was oil giant Exxon Mobil Corp. with $213 billion in revenues, followed by car makers General Motors and Ford, whose revenues totaled $196 billion and $164 billion, respectively.
Marketing concept is the marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do...
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