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Ten strategies have been identified that will ensure continued revenue and market share growth via foreign expansion, the foray into new domestic markets (the urban market) and concentration strategies in existing markets by enhancing the one-stop-shopping appeal of the current units.
One red flag that the company analysis uncovered was that Wal-Mart does not have a formal mission statement. The lack of a mission statement influences the cohesiveness of goals, objectives, and policies. Each of these should support the other, all leading to the support of the mission statement. A mission statement has been written for the company, keeping in mind the necessity for congruence of the goals, objectives, and policies...
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