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Essay text:
If we offered prices as good or better than stores in cities that were four hours by car,
people could shop at home." This key strategic choice of location was completely different from
what competitors had done and gave WalMart a first mover advantage in markets that had not
previously been served by discount retailers. A second key strategic feature is WalMart's inventory
management strategy. From the onset, WalMart has been a leader in implementing new and cost
effective methods to manage inventory. Merchandise is tailored to local market demand via "traiting"
where a product's movements are indexed over a thousand store and market traits...
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