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In this paper, we will discuss Wal-Mart's history, strengths, weaknesses, opportunities, threats, business level strategy, structure, as well as make recommendations about how the company can increase their profits in the future.
History, Growth and Development
Wal-Mart is the brainchild of Sam Walton. The first Wal-Mart opened in Rogers, Arkansas in 1962. There were 36 different departments in Wal-Mart, selling everything from tires to cosmetics. Wal-Mart's pricing is based on the philosophy that more units can be sold at a lower price; resulting in greater profits than if they charge a higher price...
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