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Reacting predictably, value-minded customers headed straight to the arms of the competition where low pricing prevailed.
In Clued In, Lou Carbone writes, "With modern management fixated almost solely on the bottom line, the value proposition of far too many businesses has become increasingly one-sided; lots of emphasis on the company but little on enhancing customer value." And then he adds an ominous warning. "As a consequence, I believe today's organizations have become extraordinarily vulnerable."
The day after Thanksgiving 2004, consumers saw Wal-Mart in a new light: the king of retail is vulnerable...
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