Wal-Mart

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Title: Wal-Mart

Essay Details:

Subject: Business

Author: Stacie H

Date: October 15, 2013

Level: University

Grade: B

Length: 6 / 1653

Essay text:

The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition. In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart...

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