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Their typical brands that Wal-Mart stocks include Stanley and Black & Decker, Black & Decker being the consumer niche brand of DeWalt. The small hardware store can offer the products at a lower price for the short-term, but in the long-term they will not be able to keep up with Wal-Mart.
Wal-Mart uses market research to see who they need to cater to and stick with their customer's price frugality. The smaller hardware store can't compete with the basement bargain prices at Wal-Mart, but they can challenge their dominance by offering personal service, quality products, and most of all rely on word of mouth advertising...
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