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Essay Details:
Essay text:
Wafex’s business strategy is to be proactive in selling, with a strong customer focus, and continually looking for opportunities to add value to its services. The company and its owners are aware of the importance of exporting for the survival and expansion of the company; and also believe quality and time to market are important factors in gaining a competitive advantage in the international market.
The purpose of this case analysis report is to discuss Wafex’s feasibility of entering the China market; identify Wafex’s target market; consider a suitable marketing mix for the company’s upper socio-economic target market; discuss possible environmental factors in Australia that can affect Wafex; and an explanation on why Wafex have strong personal relationships with both suppliers and customers...
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