Vora & Company-Case

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Title: Vora & Company-Case

Essay Details:

Subject: Business

Author: Eugene D

Date: March 14, 2015

Level: University

Grade: A

Length: 7 / 1941

Essay text:

The company had been organized in 1959, had started to sell its product nationally in 1961, but by December 1963 had failed to attain a profitable volume of sales. Mr. Vora’s family had been in the group business for several generations. In 1959, some four years after the Government of India had stopped the importation of packaged cereals, Mr. Vora and his family decided to enter the business of processing and selling a product similar to Quaker brand of quick-cooking rolled oats, a product of the Quaker Oats Company of the United States. For some years previous to the Government’s embargo, this product had been imported into India by the firm of Muller and Phipps, which acted as sole selling agents...

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