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Representativeness occurs when someone relates a present event to a similar event in our human database or memory. The result is that the decision involving the future event is based on the outcome of the past event.
Stereotyping and bias are prevalent results of the decision making process when representativeness is utilized. Categorizing and pigeon holing of current events already stored there can result in less than optimal results. We make use of this process on a daily basis usually unconsciously; it not always the best heuristic to base all judgments.
Availability heuristic is also apparent...
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