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Essay text:
Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers.
To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers. Soon, in Romania, there will be few new customers available. So the challenge is to provide added value services and competitive charges to existing customers who are becoming more sophisticated and demanding...
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Common topics in this essay:
- Vodafone 4 Ps
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- Competitive edge of Vodafone's Strategy
- INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC
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- Vodafone marketing strategy
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