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I learned the principles of design, that all designs must display balance and proportion. Four types of balances are formal, informal, in balance and out of balance. Displays should follow the rules of AIDA, which is attracting attention, stimulate interest, create desire, and motivate action. Displays have different themes, and there are four ways to show merchandise. Display arrangements include pyramid, step, zig zag, radiation, repetition, progression, and alternation
I learned the principles of design, about unity and harmony, and different colors on the color wheel. There are primary colors, secondary, and tertiary colors...
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