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Virgin Mobile Usa Case Analysis

Virgin Mobile USA Case Analysis

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Title: Virgin Mobile USA Case Analysis

Essay Details:

Subject: Business

Author: Antoine W

Date: May 7, 2016

Level: University

Grade: A

Length: 9 / 2650

Essay text:

Although they have had a couple failures in the past including launching the MVNO in Singapore, the company decided to venture into the U.S. market because they believed that the market was underserved particularly in the 15 to 29 age group. Strategic issues and problems: • Develop a value proposition that will appeal to the youth market • Maintain customer loyalty and Life time Value • Address the unmet needs of the target market • Make the venture a profitable one • Don’t want to trigger off competitive reaction Analysis and Evaluation: The Mobile communication industry in 2001 can be classified as an industry that was highly competitive, saturated, approaching maturity and overcrowded...

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