Virgin Mobile, Usa

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Title: Virgin Mobile, Usa

Essay Details:

Subject: Business

Author: Joyce H

Date: July 16, 2017

Level: University

Grade: A

Length: 4 / 1025

Essay text:

It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are, to come up with an appealing offer and ensure a run rate of one million subscribers in the first year and three million by the fourth year. Keeping with the brand strategy and philosophy of making a difference, it enters areas, which are unserved or poorly served which in this case is the age group of 15-29 due to their low frequency of usage and poor credit rating. While targeting this segment lifestyle and psychographics factors are important as usage is inconsistent, and based on school and, vacation periods (Kerin & Peterson 2007)...

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