Virgin Mobile

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Title: Virgin Mobile

Essay Details:

Subject: Business

Author: David H

Date: September 20, 2014

Level: University

Grade: A

Length: 3 / 851

Essay text:

Based on the fact that in the US had six national carriers and the industry penetration was almost 50%, they had to find a way to be successful in the mobile industry. Situation Analysis Customers- Virgin mobile is going to target young customers aged between 15-29. These are customers which needs haven’t been met by the current industry players. Customers in this age group are about to get their first cell phone, in high school, college, or just leaving their homes. At the present time the market penetration by age group in the US was of 17% (ages 15-19) and of 45% (ages 20-29), compared with other countries of similar cellular phone usage was significantly lower...

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