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Virgin Group And Coca Cola Management Strategies

virgin group and coca cola management strategies

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Title: virgin group and coca cola management strategies

Essay Details:

Subject: Business

Author: Jason P

Date: October 30, 2016

Level: University

Grade: A

Length: 10 / 2854

Essay text:

The boom of unrelated diversification of the early 1960s and 1970s was halted abruptly however by the failure of many large diversified companies (Grant 2005b:447). The simple action of bringing various businesses together under a single ownership itself was clearly not sufficient in creating shareholder value. The following years saw a reverse trend in diversification where large conglomerates either become unprofitable and declare bankruptcy or chose to de-merge to form more focused corporations around more related capabilities (Besanko et al, 2007:287). Related diversification offered greater potential benefits, but may also posed greater management problems in managing such that such potential advantages may not be realized (Grant 2005b:463)...

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