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Essay Details:
Essay text:
V Australia, is set to launch services between Australia and the United States of America in 2008,
? Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian countries.
? Now: bringing on new airline partners. Hawaiian Airlines and Air Mauritius have joined with other contracts close to completion.
? Future: international cooperation will grow market size.
? Improve IT systems:
? Future: a better IT system makes customers to book ticket and holiday much easier via the web.
Threat
? New competitor: Australian domestic market is facing renewed competition in the form of Singapore's Tiger Airway...
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