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Essay text:
They are displayed with other supporting evidence in the appendices at the rear of the document.
CONTENTS PAGE
VIKING SEWING MACHINE GROUP
1.0 – INTRODUCTION Page 4
1.1 – Context Page 4
1.2 – Company History Page 4
2.0 – INTERNAL ANALYSIS Page 5
2.1 – Internal Resource Audit Page 5
2.1.1 – Tangible Resources Page 5
2.1.2 – Intangible Resources Page 6
2.2 – Value Chain Analysis Page 6
2.3 – Resources and Competencies Page 7
2.3.1 – Unique Resources Page 7
2.3.2 – Core Competencies Page 8
2.3.3 – Competitive Advantage Page 9
3.0 – CONCLUSION Page 9
4.0 – REFERENCES AND BIBLIOGRAPHY Page 11
4...
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