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The daily use of sun care protection products is proven to prevent sun damage and skin cancers. There is, however, still a serious lack of sun care protection products utilized by both the teenage and young adult market even in the most obvious situations such on the beach and extended outdoor exposure. Outdoor and beach activities continue to become a larger part of teenage and young adult’s lives and their skin is exposed to more dangerous UV rays.
L’Oreal wants to enter Beijing’s market with Vichy’s sun care protection line, Capital Soleil. The product line of Capital Soleil consists of many different types of sun care protection products such as creams, spray and gel...
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