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Dean Foods, the United States largest processor and distributor of milk, is involved in four of the above activities, processing, packaging, and shipping (both to distributors and retailers). They also took steps to get closer to consumers by purchasing many small local dairy brands, including South Florida’s Macarthur. More likely than not, if you are drinking milk or eating ice cream bearing the brand name of what you think is a local dairy, your consuming a Dean Foods’ product. This is an example of forward vertical integration. In this case the firm took steps to get closer to the end of the value chain, in other words closer to their end consumer...
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