Vertex Case Study

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Title: Vertex Case Study

Essay Details:

Subject: Business

Author: Louise S

Date: August 11, 2014

Level:

Grade: A

Length: 2 / 412

Essay text:

Partnering with large Pharma is not the answer, as they would reap more of the rewards due to name recognition. Instead Vertex should partner with smaller bio-tech firms, or even university research laboratories. This would allow Vertex: • More control o Vertex could produce the compound, but use outlets for basic testing and retain the power for marketing and distribution • Branding o Vertex would have more name recognition over bio-tech start-ups and high prestige from partnering with Universities • Young Scientific Minds o By funding graduate research, Vertex can recruit the best minds from many disciplines...

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