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Vernon S Product Life Cycle

Vernon's product life-cycle

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Title: Vernon's product life-cycle

Essay Details:

Subject: Business

Author: Thomas H

Date: March 18, 2014

Level: University

Grade: A

Length: 11 / 3046

Essay text:

(Louis&Wells, 1969). The trade flow was influenced by innovations and technical update along with the time running on. Based on the trade flow, Vernon developed the theory of international product life cycle theory in 1966. Today, the theory has been diffusely implemented by MNEs throughout the world. The theory claims that a company should locate its production in the original country of invention (i.e. U.S.) during the growth of manufacturing process, and then the company moves its production to other low developing countries gradually when the product has been adopted and used in the world markets...

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