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Vermont Teddy Bears

Vermont Teddy Bears

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Title: Vermont Teddy Bears

Essay Details:

Subject: Business

Author: Dennis S

Date: April 18, 2017

Level: University

Grade: A

Length: 7 / 2087

Essay text:

His first bears, Bearcho, Buffy, Bearazar, and Fuzzy Wuzzy, were made in his wife's sewing room and sold mostly to friends. By 1983, Sortino began to sell his bears at an open-air market at Burlington, Vermont. It took four days to sell his first bear. One day, a customer gave him a terrific idea. A tourist visiting Burlington, wanted a bear, but she wanted it to be mailed to her home. That gave Sortino the idea to package a teddy bear and add delivery service and other extras to go along with. The Bear-Gram concept was born. Shortly before Valentine's Day in 1990, the company took its Bear-Gram concept and unusual marketing strategy to New York City...

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