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vermont teddy bear

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Title: vermont teddy bear

Essay Details:

Subject: Business

Author: Elizabeth L

Date: July 27, 2013

Level: University

Grade: A

Length: 4 / 1048

Essay text:

Never content to rest on its laurels, the company is always seeking ways to improve its merchandising and reach new audiences. The Challenge For Vermont Teddy Bear, which realized more than 60 percent of its $66 million in revenue online in 2004, ecommerce is not just a marketing channel?it is a significant and growing revenue generator. The company wanted to increase revenues by cross-selling and up-selling teddy bear accessories and by enhancing the overall online customer shopping experience. It also wanted to improve customer satisfaction by ensuring that gifts were delivered on the requested date and to the correct address...

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