Vermont Teddy Bear

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Title: Vermont Teddy Bear

Essay Details:

Subject: Business

Author: Felicita W

Date: October 22, 2015

Level:

Grade: A

Length: 2 / 462

Essay text:

The US toy market is larger than Japan and Western Europe's combined. In the 1990's, marketing appeared to be the key to success in the toy market. Competitive Analysis: Major competitors in the toy industry include plush doll manufacturers Mattel and Hasbro. Competitive bear manufacturers include Steiff of Germany, Dakin, Applause, Fiesta, North American Bear and Gund. Competitors in the flowers industry include 1-800-FLOWERS and FTD. Chocolate producers such as Malley's and mail order gifts companies such as the Red Envelop are competitors. Competitors also include local and regional companies that provide flower, balloon, candy, cake and gift delivery...

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