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The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling its concentrates to the different bottling manufactures, Coca Cola frequently took an equity stake in the bottling companies whenever the firms had trouble financing their businesses. Between 1981 and 1998, Coca Cola’s dividends as well as their earnings per share increased significantly each year. This trend is predicted to continue through 1998. In order to closely analyze and predict Coca Cola’s standing in the stock market within the next five to ten years, we looked at the Dividend Discount Model (DDM), the Capital Asset Pricing Model (CAPM) and the Price/Earnings Multiple...
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