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Essay text:
The business-to-business value chain management has grown into a business-to-consumer management. In all cases management chains must be integrated and operate in a seamless manner, but must also be made to order to specific consumer requirements.
Statement of Purpose
This paper will analyze the impact of value chain management on retail customer relationships, consumer values, and manufacturer relationships. The report will discuss how management works in these factors by implementing strategies that include the consumer's attitude, giving the retailers sufficient product knowledge, and building the product to customize...
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