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Essay text:
Hence they formed Customer centric divisions which operated in a firm environment and Operations support group, which acted in a typical command type environment.
Sony:
Since the maximum value addition in Sony is towards the End user, it is the Integrated and decentralisation management model which is at the heart of it. The decentralisation empowers the individual business units to work close to the customer and pick the product from the market and integration helps it to exchange information back and forth with HQ and sell under the one brand "Sony". Also the independence from Keiretsu system helped Sony to go global and form business relationships rather than group relationships which is hallmark of Japanese culture...
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