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For example, maintenance of long term relationships with buyers would be overlooked. If management is pushing the sales reps to just go after the sale at any cost, reps could be looked at as unethical and even too pushy. Valley Winery management encourages reps to lie about how many cases of wine are sold to buyers. This is unethical and puffery. Pushing these sales reps to call their ethics into question, what does that say about management?
Pat Waller, employee of Valley Winery, was recently promoted to sales manager of the San Francisco region’s chain division. When he arrived, he was shocked to find that such a successful division had such a horrible turnover rate...
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Common topics in this essay:
- Closing Sales, Sales Management
- Sales Ethics
- Sales Force Management
- Sales Management Case 11.3
- Sales Management
- sales management
- The Question Of Whether Or Not Marketing Is Completely Unethical
- The Valley Winery - High Turnover
- Valley Winery Case
- Valley Winery
- Rhetorical Analysis of a question of ethics
- Unethical Works, Unethical People
- Valley Winery
- Euthanasia: A Question Of Ethics
- Euthanasia: A Question Of Ethics
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