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As part of its corporate culture the Valassis Co. attempts to make all the employees act and behave like owners of the company. By acting in a profit sharing, stock options, or performance rewards program a corporation is able to financially motivate their employees to strive for the success of the company. A single motivational tool may not be enough to cover all the needs which motivate a person to do work an organization would consider profitable.
McClelland's theory on motivation stems from the individuals need for achievement, affiliation, and power. Since people have needs and desires for things such as achievement, recognition, responsibility, salary, and personal relationships, all these needs can be manipulated to act as motivators towards specific behavior which is profitable to the company...
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