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Circuit City's primary source of primary research would be looking at and analyzing past sales and look for trends. Such things to look for would be what days the majority of things were sold, how much the average customer spends, how often did the same people return to the store, and how often they purchased accessories. Through our internal systems all of this is automatically tracked and organized in reports which are readily available to our management and marketing team. Some trends that we initially noticed was that Saturday was our highest volume day, but not always the day we sold the most computer packages...
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