Usir

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Title: Usir

Essay Details:

Subject: Business

Author: John J

Date: January 26, 2016

Level: University

Grade: A

Length: 4 / 912

Essay text:

The primary goal of USIR is to identify and define various practices to maintain its 40% annual growth consistently. In order to achieve this goal, USIR needs to address two key challenges: 1. Low rental market share for electronic instruments 2. Implementation of a robust segmentation strategy and alignment of its marketing resources USIR can overcome the above impediments and achieve its goal by 1. Focusing on Category Build segmentation strategy to increase the total rental market from the present 4% with appropriately positioning its marketing resources 2. Leverage the existing customer base to derive further insight to identify future customers A detailed analysis of the above points is discussed below...

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