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(Griffin, 2003) By looking at yourself and your competitors using the SWOT structure, you can start to craft a strategy that helps you differentiate yourself from your competitors, so that you can compete successfully in your market. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. SWOT is a frequently used management tool, useful for reflection, decision making and appraising options. It is particularly useful because of its simplicity, the way in which it takes seconds to set up, and can be easily explained to others...
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