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Using Perceptual Maps In Marketing Simulation

"Using Perceptual Maps in Marketing" Simulation

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Title: "Using Perceptual Maps in Marketing" Simulation

Essay Details:

Subject: Business

Author:

Date: September 22, 2015

Level: University

Grade: A

Length: 4 / 1114

Essay text:

With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again. Because marketing is not only selling and advertising organizations must understand how it can affect the product and players in the economic system. The simulation helped to construct and use a perceptual map in order to create an effective marketing plan for the motorcycle brand. The situation The major situations in the simulation where a decrease in the sales of the Cruiser Thorr, creation of a market plan that would reposition Cruiser Thorr versus launching a new motorcycle, and to interpret market research findings to plot Cruiser Thorr's brand attributes on a perceptual map...

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