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Using Cultural Differences As An Asset In Mergers

Using Cultural Differences As An Asset In Mergers And Acquisitions

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Title: Using Cultural Differences As An Asset In Mergers And Acquisitions

Essay Details:

Subject: Business

Author: Karen G

Date: July 11, 2011

Level: University

Grade: A

Length: 13 / 3718

Essay text:

Then we will turn our attention to Lenovo’s special strategy that sets it apart from a typical Chinese company and opens it to the worldwide market. That will lead us to focus on Lenovo-IBM’s merger, which can be considered as the concretization of Lenovo’s international ambition and, which faces some limits. I) Lenovo: a Chinese firm in a particularistic environment? How would it affect its internationalization? The internationalization of a firm obviously relies on the degree to which this firm is integrated into its home environment and to what extent it will enable it to adapt abroad...

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